Versus and HABS reveal the results of a neurocognitive study on the emotional impact of a 100% AI-generated commercial
By roastbrief · Source: roastbrief_us · 2026-07-02
Does the human brain react differently to an AI-generated advertisement? To answer this question, Versus, the Heroiks Group’s 100% generative AI creative agency, and HABS, a French startup specializing in neurocognitive analysis, measured the reactions of 80 participants in a laboratory setting while they watched a 30-second commercial created entirely using AI. A neuroscience-based approach [...] The post Versus and HABS reveal the results of a neurocognitive study on the emotional impact of a 100% AI-generated commercial appeared first on Roastbrief US .
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