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Apple's Price Hikes Aren't Just an AI Problem

Source: CNET ยท 2026-06-28

Commentary: The boom in artificial intelligence is causing a memory chip shortage. Apple decided to make us pay for it.

Last week, in an exclusive interview with the Wall Street Journal, outgoing Apple CEO Tim Cook warned that the memory chip crunch made price increases "unavoidable." He also made what seemed like a promise: "We're willing to use our balance sheet to ... [9630 chars]

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