Consumers trust AI for discovery but not for finding deals
Source: Social Media Today ยท 2026-06-30
Similarweb found that artificial intelligence-enabled chatbots are being used in the early stages of shopping journeys, but traditional search tools are preferred later on.
This audio is auto-generated. Please let us know if you have feedback. As more people turn to artificial intelligence-enabled chatbots to power their product discovery process, optimizing for chatbot mentions is rising as a new marketing element. But... [1883 chars]