Keyword Research and Analysis

Words
Words drive traffic on the web. Period. Not fancy graphics - they might never be seen. Words, simple words. People type keywords and key phrases into search boxes all day long, hoping to find relevant results for their searches - products and information to solve their problems.

Keyword research in its purest sense, for our use, is primarily for pay per click bidding, yet its use and application goes far beyond selection of terms to bid on, or to use in search engine ranking for your site. It is essentially a glimpse into the market. Not the surveys, not what the marketing folks say, but what is ACTUALLY happening on the web. What people are REALLY looking for.

Real Internet Marketing Information - the truth! 
For example, how many people would admit to looking for the word "s-e-x" on the web? Seriously? Well, it's always in the top ten searched words on the web, always has been , and probably always will be. But how many people will tell you that in a survey, or in a focus group, or in person? Some of what we will find is shocking, and we'll shield you from that , yet another benefit of our service.

Sometimes a business owner or operator has spent so much time with his products, they lose sight of what the customer calls his product, or category. Keyword research can define what the user is looking for, and in approximately what numbers.

Numbers
It's also a numbers game. How many people are searching for what term? Why is this useful? Well, it's simple. If you sell what your industry or trade calls "doodads", and the buying public at large calls them "widgets", and you are optimized or targetting "doodads", you won't get as much traffic as if you optimized, or bid on the term "widgets". Simple eh?

For example, off the top of your head - what do people search for more, baseball hats or baseball caps? If you sell these items, you might want to know this! (if you are using a pay per click campaign, as you should, you'd bid on both!) Actually, as of this writing, Baseball caps was the winner, with a score of 7,525 searches to Baseball hats score of 3,838 searches at Overture. Nearly twice as many! This could be very important if you sell baseball CAPS.

Discover opportunities
In the process of doing keyword research, you might discover that an enormous amount of people are searching for "purple widgets." If you sell purple widgets, shouldn't you be optimizing or bidding for presence for the term "purple widgets"? Perhaps even having a domain name that says "purple widgets"? If you don't currently sell PURPLE widgets, maybe you should consider it.

Perhaps in the course of keyword research you might find a good number of people searching for "widget information". Does your site offer widget information? Maybe it should! You could develop a reputation on the web as THE site for widget information. People would flock to your site to learn about and buy your widgets. How about "widget accessories"? You could develop a line of accessories for your now world famous, and available widgets. But, if you had not done the appropriate keyword research, you would never have recognized, nor seized the opportunity.

Professional level keyword research will alert you to opportunities, flag you when you may be targeting a market that is too small to support your endeavor on the web, give you ideas to expand your site or even your product line, and more. And these are just the by-products!

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